30 minutes of Good Barry

nhodge — Mon, 26 May 2008 04:10:00 GMT

Managing a micro-business online, or offline, usually involves paperwork. Lots of it. From customer enquiries to invoicing, the tracking of your biggest concern: the customer, is a tough task.

Shouldn’t computers and the internet make business easier?

You could just create a blog. Then add an email follow up system. Then another customer birthday card system. Very soon you are moving your data across too many diverse systems.

GoodBarry, a winner of the Transaction 2.0 "Best Aussie Business Startup" at last week’s CeBIT conference in Sydney, is the perfect answer.

Recently highlighted for their innovative marketing, in this video interview we see an in depth demonstration of GoodBarry.

Gatineau Demo at Web Analytics Day

sarahintampa — Tue, 18 Sep 2007 16:38:00 GMT

Attendees at Web Analytics Day, an annual industry conference held Sept. 14th in Brussels, Belgium, were treated to a 15-minute demo of Microsoft’s upcoming free web analytics tool codenamed Gatineau. Ian Thomas, Director at Microsoft Digital Advertising Solutions, took the stage to highlight some of Gatineau's goals, which include: out-of-the-box demographic segmentation, an integrated view of marketing campaign effectiveness, an integration of conversion value data, and an innovative visualisation of behavioural data.

Blogger Robin Wauters received permission to post the slides from the demo, so you can check them out over at BlogNation. Gatineau, which is likely to be released in beta later this summer, will let you view reports, manage goals, and manage campaigns once you have set up a profile & added a tracking script to your blog or website. To be considered for the Gatineau beta when it launches, you can sign up for an invite here: advertising.microsoft.com/gatineau.

Entries tagged with web analytics - Channel 10

30 minutes of Good Barry

Gatineau Demo at Web Analytics Day